b2b

Getting Salespeople and Prospects on the Same Side

发表于 2019-05-16 salespeople prospects b2b

John sits down with Ian Altman, B2B strategic consultant and author of Same Side Selling . They discuss why a major shift in the standard sales mentality is nee…

Creating a Winning SEO Strategy

发表于 2019-05-23 backlinko b2b seo

John speaks with Brian Dean, SEO expert and founder of Backlinko. Dean shares the latest SEO tips, discusses the SEO approaches that work best for B2B and local…

Using Video at Every Stage of The Customer Journey

发表于 2021-02-19 b2b customer marketing

In this episode of the Duct Tape Marketing Podcast, I interview Ben Oliver. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and…

The Way To Raise Your Prices Without Losing Customers

发表于 2022-07-08 blount jeb b2b

In this episode of the Duct Tape Marketing Podcast , I interview Jeb Blount. Jeb is the CEO of Sales Gravy and the author of 14 books including Fanatical Prospe…

How To Scale Your B2B Marketing Strategy

发表于 2023-03-18 b2b strategy louis

In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Previou…

Unleashing the Creator Economy in B2B Marketing

发表于 2023-10-12 horsman b2c b2b

In this episode of the Duct Tape Marketing Podcast, I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the Sa…

How the Right Creators Can Transform Your B2B Marketing

发表于 2024-12-13 bennett b2b marketing

In this episode of the Duct Tape Marketing Podcast , I interviewed Nick Bennett, a pioneering expert in B2B influencer marketing who's reshaping how companies a…

Why Your Focus Groups Are Failing and What to Do Instead

发表于 2025-01-23 b2b jacqueline dinners

Join me for a fascinating conversation with with brand strategist Jacqueline Lieberman, founder of Brand Crudo and trusted advisor to industry giants like Googl…