sticks
Chomps: Pete Maldonado and Rashid Ali
When steaks don’t sell you shift to sticks; that’s how Chomps was born. After several failed ventures—one of which left him bankrupt—Pete Maldonado decided to t…
Creating a Brand Name That Sticks
John chats with Jeremy Miller, founder of Sticky Branding and author of Brand New Name . He is a brand strategist, and here he shares why selecting the right br…





